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The brand
Origins
Yonex was founded in 1946 by Minoru Yoneyama in Niigata, Japan. The company moved into badminton rackets in 1957 and has been pushing the boundaries of racket-sport equipment ever since.
The brand’s approach is consistent: question conventional designs, invest in materials, and refine every detail until it makes a measurable difference on court.
Innovation, Precision, Performance, Made in Japan
Principles
Yonex built its reputation by rethinking the basics — the shape of a racket head, the materials in a shaft, the way a shoe absorbs a landing.
Japanese craftsmanship and tight manufacturing tolerances mean the racket you pick up behaves the way it was designed to.
Equipment is developed alongside elite players, then carried through to frames and footwear for every level of the game.
Milestones
1946
Minoru Yoneyama founds the company in Niigata, Japan.
1957
Yonex begins manufacturing badminton rackets — the sport that would define the brand.
1980
The square ISOMETRIC head shape is introduced, enlarging the sweet spot.
Today
Yonex equipment is used by players from local clubs to the world's biggest stages across badminton, tennis and more.
Engineering
Squaring off the racket head. Counterbalancing a head-heavy frame. Building cushioning that returns energy. Yonex technologies are focused, practical answers to what players feel on court.
The range
This page is written by United Sports to introduce the Yonex brand. It is not an official Yonex publication. For corporate information, visit Yonex’s official website.
